UX DirectorBrane Enterprises2024

Lucid System of Design (LSD)

Create a scalable design system that cuts design-to-dev time, ensures consistent user experiences, and provides a strong foundation for mobile-first products across Brane's entire platform ecosystem.

Led design systems initiative, collaborated with engineering and product teams across Brane

Lucid System of Design (LSD) hero

Key Design Decisions

Three-Pillar Structure

Organized LSD into Guidelines (foundations), Components (building blocks), and Resources (tools)—mirroring the natural design workflow and making the system intuitive to navigate.

Living Documentation

Created the entire design system as an interactive Figma file with changelog tracking. This ensures documentation stays current and designers always reference the latest version, eliminating outdated style guides.

Figma Variables for Tokens

Leveraged Figma Variables to create dynamic design tokens—enabling instant theme switching, easier maintenance, and direct translation to code tokens for engineering handoff.

Mobile-First Component Library

Built all components with mobile-first principles and responsive behaviors, ensuring consistency across Brane's platform products while maintaining flexibility for different use cases.

System Overview & Philosophy

Introduction to LSD's three-pillar structure and design philosophy—explaining how the system works like a language where components are words that shape consistent, beautiful experiences.

System Overview & Philosophy 1
View Prototype
System Overview & Philosophy 2
View Full
System Overview & Philosophy 3
View Full

Design Foundations

Core building blocks including comprehensive color system with primary, secondary, and shade variations; typography scale using Inter and Noto Sans; and button variants with all states.

Design Foundations 1
View Full
Design Foundations 2
View Full
Design Foundations 3
View Full

Component Library

Reusable UI building blocks including inputs, dropdowns, buttons, and form elements—all built with Figma Variables for dynamic theming and consistent behavior across products.

Component Library 1
View Full

Resources & Tools

Curated collection of Figma plugins, design principles, and workflow tips—empowering designers to work faster and maintain consistency across all Brane products.

Resources & Tools 1
View Full

Impact & Results

Reduced design-to-development time from 3-4 weeks to 1-2 weeks per feature.

Eliminated component duplication—teams now reuse standardized building blocks.

Achieved visual consistency across all Brane products and platforms.

Became the single source of truth for design and engineering teams.

Scalable framework supporting rapid product portfolio growth.

Improved design-engineering collaboration through shared language and documentation.

Positioned Brane as design-mature organization with professional systems.

Enabled faster onboarding—new designers get productive immediately using LSD.

Sreenivasa — UX Director / Product Designer / Design Systems Leader