Hello! I'm Sreenivasa (Sree)
UX Director / Product Designer / Design Systems Leader
20+ years shaping enterprise and fintech experiences across India and the U.S.
I design calm, measurable, user-centered systems that connect design, data, and delivery.
Led cross-functional design teams shaping enterprise & fintech ecosystems.
Bridging design & engineering with Figma and Next.js prototypes — building systematic UX foundations and reusable React component libraries to accelerate decision-making and delivery.
Snapshot
UX leader who turns complexity into operational clarity. I establish design governance and delivery patterns that shorten decision cycles, improve cross-product consistency, and keep interfaces calm, even when the data isn’t.
Now:
Leading skunkworks at Init8 Innovations — streamlining critical operations and architecting a confidential emergency-response platform.
Previously:
UX Director at Brane — led design system rollouts across fintech (Yodlee/Envestnet), mobile platforms (Kyocera), AR/LBS (TeliBrahma), and SaaS (Eversight). Co-inventor on a touch-screen patent; part of a Finovate Best-of-Show team.
What I Bring
Core capabilities and selected impact spanning design leadership, product strategy, and system craft:
Product invention & patents — Invented multiple mobile interaction paradigms at Kyocera, including a USPTO-granted patent for file transfer between touch interfaces and an early fall-detection concept using gyroscope and accelerometer (“Un4Seen,” later adopted in consumer tech).
Strategic product definition — Led pricing and promotions platforms for global retailers (Eversight / Instacart) and directed user-centric PaaS solutions at Brane. Full-stack ownership: vision, validation, and delivery.
Product ideation & innovation — Conceptualized Tandem, a collaborative finance app that won FinovateFall 2013 and FinovateAsia 2013 Best-of-Show awards. Designed contextual chat, group goals, and peer payments before they became mainstream.
Design systems at scale — Built UI/UX frameworks across fintech (Yodlee / Envestnet), mobile platforms (Kyocera), and B2B SaaS (Eversight, Brane). Created component libraries that became single sources of truth for design and engineering alignment.
Complex data visualization — Specialized in financial and operations-driven interfaces — transforming high-volume data into scannable, trustworthy visuals that enable faster, confident decision-making.
Highlights
Patent holder (touch-screen interactions) • Finovate Best-of-Show • Career spanning enterprise, fintech, and mobile ecosystems
Based in India • Open to full-time leadership, advisory, and high-leverage prototype initiatives
Values: Passion for the craft • Always learning • Creativity as practice • Humble collaboration.
Also me:Carnatic classical trained; compose devotional BGM and ambient instrumentals
How I Work
Outcome-first — Start with the user and the job; measure success by time-to-task, accuracy, and adoption.
Prototype-driven — Validate ideas early with working (SSR/React) flows before scaling.
System-minded — Fewer bespoke screens, more reusable patterns and docs.
Low-friction craft — Deliver calm interfaces, tight microcopy, and accessibility by default.
Humble collaboration — Keep open feedback loops with PM and Engineering; debate trade-offs constructively.
Recommendations from teammates, managers, and collaborators over the years